"One of the biggest challenges for marketers is fragmentation […] in terms of consumer interests and the way they engage in those interests.”

Andy England
CMO MillerCoors

alter

age

gender

Gender

map pin

Region

yellow heart

interests

Targeted customer approach according to demographic characteristics

Statistik

"One of the biggest challenges for marketers is fragmentation […] in terms of consumer interests and the way they engage in those interests.”

Andy England
CMO MillerCoors

alter

age

gender

gender

yellow heart

interests

map pin

Region

Targeted customer approach according to demographic characteristics

Statistik