"One of the biggest challenges for marketers is fragmentation […] in terms of consumer interests and the way they engage in those interests.”
Andy England
CMO MillerCoors

age



Gender



Region



interests
Targeted customer approach according to demographic characteristics



"One of the biggest challenges for marketers is fragmentation […] in terms of consumer interests and the way they engage in those interests.”
Andy England
CMO MillerCoors



age



gender



interests



Region
Targeted customer approach according to demographic characteristics


