angry

The production of your own radio spot is too expensive?

sad

You can't afford to make radio commercials?

create audio spots quickly and easily with mycrocast studio

Radiowerbung
note
Select background music


Choose your favorite from a variety of background songs

text
Upload voice-over text


Upload the text to be spoken and give the speaker hints (e.g. on the mood).

stream
Receive completed audio spot

A professional speaker will speak the text and we will put the finished spot at your disposal.

radio advertising FAQ

The broadcasting of advertising in the programme of a radio station is referred to as radio advertising. This form of advertising is one of the most widespread media alongside television advertising. When radio advertising is placed, a certain amount of dispersion loss is always to be expected, since the broadcast on ordinary radio is directed at all listeners. If, on the other hand, you want to reach a certain target group with your radio spot, you should use a medium like mycrocast. This enables the targeted addressing of a defined target group without wastage.

The advantage of auditory advertising is that a radio spot can be consumed in parallel with other activities, while advertising videos, for example, require the full attention of the viewer. While visual messages appeal to consciousness, radio advertising does not require full attention and thus appeals to the subconscious. In addition to the subconscious, radio advertising also appeals to the listener’s imagination. While videos transport a defined image, the listener of a radio spot can create his own image in his head. This creates emotions and thus a higher identification with the advertised product.

Listeners of FM and DAB radio stations very rarely change stations, while consumers of TV stations and websites have the opportunity to change channels as soon as advertising appears, the listener perceives the radio advertising. The frequent consumption of the same moderators also creates a sense of connectedness, which makes radio commercials more acceptable. This creates credibility and trust in radio advertising. On the other hand, online streaming services offer an even greater opportunity, as the advantages of online and radio advertising merge here. Thus, a high reach and impulse power meet target-oriented measures that are measurable. This enables a differentiated customer approach without wastage and therefore significantly increases the impact and efficiency of a campaign compared to radio advertising on FM and DAB radio stations. In comparison to other forms of advertising on the Internet, the acceptance of radio spots on the Web reaches record levels. There are many ways to present your audio messages:

Pre-Stream radio spot: This refers to radio advertising that is played directly before the start of the stream. The listener pays full attention to this format because it is necessary for the beginning of the actual stream. This is the most exclusive advertising format, as only one commercial is placed here.

In-Stream Radio Spot: This radio advertisement is placed in the current audio stream and can be placed on its own or in an advertising block with other radio spots. Exact measurability also distinguishes this format from the other streaming advertising formats.

Audio Sync Display: A combination of a radio advertisement and a banner placed in parallel on the screen describes the advertising form of the Audio Sync Display. The activation performance of the radio advertising is noticeably increased by the optimal synergy between listening (radio spot) and seeing (display banner).

The targeted playout of the advertising spots can be specified by targeting. A target group can be determined according to the following criteria:

Demographic characteristics, such as age and gender
Characteristics of the end device, such as operating system, desktop or smartphone
Geographical features, such as location or national language
Interest Characteristics, such as mood of the content consumed or type of genre consumed.

A radio spot is cheaper than television advertising or newspaper advertising and therefore offers an attractive alternative or supplement to the other mass media. The costs are made up of the production costs and the costs for the placement of the advertising spot. While classic VHF and DAB radios are based on the frequency and length of the commercial, streaming services offer a thousand contact price (CPM). This describes the price at which 1,000 people are reached with the campaign. Due to the low scattering loss, the use of streaming services offers itself from the point of view of cost efficiency.

The design and creation of radio spots is usually done by advertising agencies and sound studios. The advertiser must first be clear which target group he wants to address with the commercial. Thereupon the advertising message is planned and produced by a suitable text, music selection and the suitable advertising speaker. This is always done in consultation with the advertiser who releases the commercial after checking it before it is placed on the radio.

There are various theories and studies on how a radio spot should be built. Since there is no “golden” formula, one can orient oneself on the following points:

Ear opener: A so-called ear opener can be used to attract the listener’s attention right from the start. This is usually achieved by acoustic shrill signals such as a siren, alarm clock or horn. But positive elements such as a child laughing or opening a drink can also be used.

Music: Music in commercials has been proven to provide a higher entertainment and recognition value. Especially for the creation of emotions, the creation of moods and the arousal of attention, a suitable musical background can be beneficial.

Direct address: By a direct address, like e.g. “Do you know that…?” they generate simply and directly attention with the listener.

Corporate Sound / Audio Logo: A short tone sequence, which creates recognition value, is a good means to remain in the memory of the listener. Just as one remembers the image logo of an advertiser, an audio logo can produce the same effect, especially if it has rarely been used before.

Storytelling: Storytelling is the pictorial description of an emotional, exciting or funny story. This can be memorable and at the same time attract attention.

Well-known voices: When choosing a commercial speaker, it should be well thought out to use a well-known voice (e.g. the dubbing voice of an actor). In addition to the intensive reaction of the human brain to known voices, the person must match the image of the advertiser, since negative associations can also have an effect here.

angry

The production of your own radio spot is too expensive?

sad

You can't afford to make radio commercials?

Mit mycrocast Studio erstellst du schnell und einfach Audiospots

Radiowerbung
note
Select background music


Choose your favorite from a variety of background songs

text
Upload voice-over text


Upload the text to be spoken and give the speaker hints (e.g. on the mood).

stream
Receive completed audio spot

A professional speaker will speak the text and we will put the finished spot at your disposal.